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UY

CONTACT

9453619260
uky171991@gmail.com
Seattle, WA
linkedin.com/in/elena-rostova-ux

SKILLS

Design Systems Architecture 95%
Interactive Prototyping 90%
User Journey Mapping 85%
Conversion Optimization 92%
Quantitative UX Research 88%
Information Architecture 80%
Accessibility (WCAG 2.1) 85%
Stakeholder Management 90%

CERTIFICATIONS

  • Nielsen Norman Group (NN/g) UX Master Certified
  • Interaction Design Foundation (IxDF) Design Lead
  • Enterprise Design Thinking Co-Creator (IBM)

EDUCATION

Master of Human-Computer Interaction (M.HCI)
Carnegie Mellon University
2018
B.A. in Visual Arts & Digital Media
University of Washington
2016

Umakant Yadav

Principal Product Designer & UX Strategist

PROFESSIONAL SUMMARY

  • Strategic UX/Product Lead: 8+ years designing scalable design systems and intuitive SaaS enterprise interfaces.
  • Metric-Driven Impact: Redesigned core onboarding flow, elevating product trial conversion by 34% for Fortune 500 B2B client.
  • User Research & Design Thinking: Conducted 200+ usability tests and synthesized heuristic analytics for global FinTech platforms.
  • Cross-Functional Collaboration: Partnered with engineering, executive stakeholders, and product management to ship 6 flagship mobile & web products.

WORK EXPERIENCE

Principal Product Designer
2021 – Present
Aether Digital Studio
  • Spearheaded end-to-end design system adopted across 8 multi-platform products, boosting team velocity by 40%.
  • Directed user research and usability lab studies across 5 international market regions.
  • Mentored 8 junior and mid-level product designers in interaction patterns and component libraries.
Senior UX/UI Designer
2018 – 2021
Apex Mobility Platforms
  • Designed mobile app interfaces from scratch, achieving 4.8-star App Store rating across 1.2M downloads.
  • Led responsive redesign of self-service customer portal, reducing support ticket volume by 28%.
  • Created interactive micro-animations and accessibility features meeting WCAG AAA guidelines.

TECHNICAL EXPERTISE

Design & Prototyping
Figma, Sketch, Adobe XD, Principle, Framer, InVision
Research & Analytics
UserTesting, Hotjar, Mixpanel, Google Analytics, FullStory
Frontend Knowledge
HTML5, CSS3, Flexbox, CSS Grid, Design Tokens, Tailwind CSS
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